# Turning missed calls back into booked work

Source: https://webkms.com/case-studies/missed-call-recovery

Case study · [Field service & trades](https://webkms.com/industries/field-service-trades) · Service business with a mobile crew

> A crew-based service business went from voicemail and guesswork to every call answered, transcribed, logged and followed up — with bookings made while the caller was still on the line.

## Numbers

- **24/7:** Answering during jobs, evenings and weekends
- **Instant:** Text-back and office task on any unanswered call
- **Logged:** Transcript, summary and outcome for every call

## What we were dealing with

Inbound calls peaked exactly when the crew was on site and unable to answer. Voicemail collected almost nothing, so demand was lost silently and nobody could quantify it.

Quotes went out and went quiet, because follow-up depended on someone remembering at the end of a long day.

## Key facts

- Webkms AI reception answers on the client's existing number, books jobs during the first call, and triggers SMS text-back plus an office task for any unanswered call.
- Every call produces a transcript, summary, category and outcome in the CRM.

## What we built, in order

1. **Voice agent on the existing number:** Calls forward to an agent trained on services, pricing rules, service area and hours; it qualifies, books and transfers emergencies.
2. **Missed-call text-back:** Any unanswered call anywhere in the phone system triggers an immediate SMS and an office task with caller details.
3. **Written record of every call:** Transcript, summary, category and outcome are written to the CRM within seconds of hang-up.
4. **Quote follow-up sequences:** Open quotes are chased automatically on a schedule until won, lost or postponed, with a reason recorded.

## Where it landed

- No inbound call ends at voicemail, including after hours
- Bookings created during the first call instead of a call-back later
- Quote follow-up happens on schedule regardless of workload
- Call volume, categories and booking rates finally measurable

## The systems behind this

- [AI Phone Reception & Call Automation](https://webkms.com/solutions/ai-phone-reception) (from $59 / month)
- [New Business Launch Package](https://webkms.com/solutions/business-launch-package) (from $4,900 one-time + $349 / month)